PROJECT STATEMENT

 

Create a new store experience for our current customer base while trying to attract active outdoor millennials. This concept should focus on a Flagship in the Washington DC market. Location is downtown in a historically significant building. 50,000 square feet. 75% selling, 25% back of house (bathrooms, offices, warehouse). It’s a single level space, 20 ft. ceilings. 

 

Emphasis on creating "shops" with an overall market like feel. (e.g., Eataly, Wholefoods, Melrose Market, Chelsea Market). It should feel bountiful but organized. High capacity areas along with more display type moments that tell stories. The shops and experience should be inspirational and evoke qualities of the outdoors. Each shop to focus on product as much as possible. The architecture should not compete with the product but provide the best canvas possible to sell the products.